Golden mo­ment for win­ning col­lege team

Awards night suc­cess

Airdrie & Coatbridge Advertiser - - Talk­ing Pol­i­tics - Ian Bunting

New Col­lege La­nark­shire’s mar­ket­ing and com­mu­ni­ca­tions team shone as they struck gold at a pres­ti­gious prize­giv­ing event.

The col­lege was recog­nised for ex­em­plary work in the com­mu­ni­ca­tions and PR and cus­tomer ex­pe­ri­ence cat­e­gories at the Col­lege Devel­op­ment Net­work (CDN) Mar­ket­ing Awards, held in Glas­gow’s Dry­gate Brew­ery.

The top team scooped a gold award for a cam­paign around the col­lege’s suc­cess at WorldSkills com­pe­ti­tions, par­tic­u­larly fo­cused on Medal­lion of Ex­cel­lence award win­ner Betsy Cros­bie, now the face of the col­lege’s STEM pro­mo­tion.

Hav­ing pre­vi­ously se­cured the gold award in the cat­e­gory over the last two years, the col­lege was also given a bronze honour for a com­mu­ni­ca­tions cam­paign de­vel­oped around Scot­tish Ap­pren­tice­ship Week 2017, where a num­ber of stu­dent case stud­ies were given na­tional cover­age.

The sec­ond gold award of the evening was also pre­sented to the col­lege for pro­vid­ing ex­cep­tional cus­tomer ex­pe­ri­ence with its stu­dent fund­ing cam­paign – “Fund­ing Pigs to the Res­cue” – after the en­tire stu­dent fund­ing process was re­vamped with a new com­mu­ni­ca­tions strat­egy.

Karyn Sib­bald, col­lege head of mar­ket­ing and com­mu­ni­ca­tions, said: “Mar­ket­ing and com­mu­ni­ca­tions is still some­times not recog­nised as a vi­tal piece of the puz­zle in fur­ther ed­u­ca­tion, but the ta­lent in the room at the awards would im­press any­one.

“The team at New Col­lege La­nark­shire work so hard on a daily ba­sis and they are fly­ing high.

“They work to­wards a com­mon goal, whilst al­ways hav­ing fun – and the re­sults show.”

The CDN Mar­ket­ing Awards are de­signed to recog­nise the “ex­cel­lent prac­tice tak­ing place in Scot­land’s 25 fur­ther ed­u­ca­tion col­leges”.

Gold stan­dard The suc­cess­ful mar­ket­ing and com­mu­ni­ca­tions team at the awards cer­e­mony

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