Airdrie & Coatbridge Advertiser
Snow joke as special beer marks milestone
A Coatbridge confectionery firm is marking its special anniversary year by teaming up with a Scots brewery to produce a special beer tasting of its signature product.
Lees of Scotland has worked with Drygate to produce the limitededition festive Snowball Stout in honour of its 90th year in business.
The stout is described as having “hints of coconut and sweet mallow, with a deep chocolate warmth”, just like its famous sweettreat inspiration.
Lees chief executive Clive Miquel said: “This is a really exciting collaboration and the first of its kind for us.
“We are delighted to celebrate our 90th year with a partnership that will provide something truly unique and special to our customers.
“It’s been a pleasure to work with Drygate on this project, and I have learnt a lot about the brewing process. They have taken our Snowball and created the perfect gift.”
Snowball Stout is on sale now and is available online by the bottle – with a label again inspired by the confectionery – and by the keg in selected retailers.
It is the seventh bespoke beer to be created as part of the brewer’s “Convergence” series, reflecting their “passion for exploring the interactions between beer and food, and joy in collaborating with Scottish brands”.
Tasting notes describe its aroma as “dark chocolate, toasted coconut [and] hints of vanilla”, and its flavour as “milk chocolate, smooth marshmallow, soft roast character”.
Drygate creative and marketing director Rob Mackay said: “We’re delighted to be working with Lees on this snowball-inspired stout to help them celebrate their 90th year of trading.
“As a small, fairly young company, it has been great to see such a long-established, successful brand so eager to innovate and engage with a new community.
“We hope that this beer lives up to the expectations of Lees of Scotland’s many fans, and that they enjoy our take on the beloved classic treat.”