Vitec Group ac­quires JOBY and Lowe­pro brands

Amateur Photographer - - 7days -

Vitec, the owner of pho­to­graphic brands such as Man­frotto, Gitzo and Las­to­lite has added JOBY and Lowe­pro to its sta­ble in a £ 7.6m deal. The broad­cast­ing and pho­to­graphic sup­ply com­pany has ac­quired the com­pa­nies from the DayMen Group in a bid to ex­pand its pho­to­graphic mar­ket into vlog­ging and iPhone pho­tog­ra­phy.

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