Google Assistant

Beyond the Lens integration, Assistant levelled up in several other ways. The conversational digital, well, assistant is now available on iPhone, and Google rolled out an Assistant SDK to allow hardware makers to bake the service directly into their devices. The company’s working with vendors, including Sony, Panasonic, LG, and Bang & Olufsen, to add Assistant in a wide range of hardware this Christmas.

Google is also making it easier to converse with Assistant. Not only is it picking up support for several popular languages, it’s adding the ability to type in queries – no more barking into your phone in public like a madman.