Dealer had what it takes to be a suc­cess

Angling Times (UK) - - YOUR FISHING WEEK -

IT’S rare these days to hear of tackle shops that are flour­ish­ing.

But Keith Lam­ming of East Coast Tackle has proved that if you have the right at­ti­tude and busi­ness acu­men, you can not only sur­vive, but thrive in the mod­ern cli­mate.

Sit­ting be­hind a counter, hav­ing very lit­tle stock and show­ing no in­ter­est in your cus­tomers is a sure-fire way to end up fac­ing liq­ui­da­tion, and tackle shop staff who refuse to aban­don their out­dated at­ti­tude are pay­ing dearly.

I vis­ited East Coast Tackle a while back when I was on hol­i­day in the area. Al­though Keith had never met me be­fore, he was in­cred­i­bly help­ful and ac­tu­ally showed an in­ter­est in my fish­ing and where I was go­ing – some­thing of a rar­ity these days.

Such fan­tas­tic cus­tomer ser­vice goes a long way to gain­ing a good rep­u­ta­tion and pos­i­tive re­views that quickly travel by word of mouth. I hope Keith en­joys his re­tire­ment and that who­ever buys the shop will keep run­ning it to the same high stan­dards. Nick Haines, Black­burn

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