WHERE THE INVESTMENT WILL GO

● Support partners to organise and manage angling events, angling challenges for young people and family groups.

● Provide support, training and resources for club, coach and volunteer development.

● Ensure all events are run to high standards and provide clear routes for continued involvement with the sport and fishing licence purchase.

● Maintain a robust process for participant data collection.

● Provide more and better information on “how and where” to fish through new digital and video communication strategies.

● Track behaviour change through the customer journey plan.

● Ensure Safeguarding and Protecting Children in Angling standards are maintained in line with Child Protection in Sport Unit requirements

● Secure external funding to support angling participation delivery.

● Deliver an innovative targeted campaign that markets angling to specific targets in the non-angling or lapsed angling public, aligned to the customer journey plan.