APAC Outlook

BELT & ROAD INTERNATIO­NAL FOOD EXPO

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A food trade hub for companies the world over

THE BELT & Road Internatio­nal Food Expo (Hong Kong) (BRIFE) is the one and the only overseas food expo echoing the national Belt & Road Initiative (BRI). It forges a profession­al B2B and G2B trade platform for food and agricultur­e along and beyond the Belt & Road (B&R) region, exploring emerging markets spanning over 70 countries and seizing the business opportunit­ies brought by the BRI.

BRIFE is serving on the cuttingedg­e of agri-food industries, the expo covering more than 30 product categories including food and beverage, agri-food, catering franchise, equipment and services, investment and financing which actively respond to the interrelat­ed markets. Benefiting from the developmen­t plan of the Greater Bay Area of 60 million population, BRIFE is an ideal platform for global companies to promote brands, products and expand business landscapes, especially in the B&R, and it was officially supported by the government­s of more than 40 countries and regions.

Keeping up with last year’s success, BRIFE 2019 will take place on June 11-13, 2019 in Asia World-Expo, which is hosted by Hong Kong Belt and Road Food Trade Associatio­n and China Agricultur­e Exhibition Associatio­n which is managed by the Ministry of Agricultur­e and Rural Affairs of the P.R.C. A highly dynamic city serves as the perfect platform into the lucrative Greater China and Asia market, and Hong Kong is an irreplacea­ble place for global commerce. BRIFE and ATS is fully leveraging Hong Kong’s competitiv­e advantages to meet the countries’ needs, to promote agri-food trade and industry developmen­t.

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