Online tourism support helps your business
Tourism businesses across Scotland are being encouraged to tap into dedicated online resources to support their growth.
VisitScotland.org offers the tourism industry a free and comprehensive guide to accessing help and support from the national tourism organisation.
The relaunched site provides key facts, insights and practical advice and support designed to help businesses unlock their potential to grow.
The new-look resource – that currently attracts around 550,000 views every year – provides information that is
·Up-to-the-minute easy to find, digest and use, includes access to:
research and data on tourism trends. Around 40 research and insight papers are published
·Regional every year on the website;
factsheets offering unique insights into visitors’ experiences in Scotland, broken down into 15
·Factsheets regions;
on 14 key international markets detailing ·VisitScotland consumer insights and statistics;
marketing guides which attract 15,000 ·All views every year; ·Information the latest tourism news from across the country;
on key tourism training and industry events taking place across Scotland; The latest job opportunities at VisitScotland; Information on how to sign up to a free listing at visitscotland.com and gain access to 1.7 million business
·More referrals;
information on VisitScotland’s Quality ·Access Assurance programme;
to VisitScotland’s digital media library. VisitScotland director of industry and destination development, Riddell Graham, said: ‘The new website has been designed with the tourism industry at its heart to provide a collaborative, informative and interactive platform to engage with the national tourism organisation.
‘Tourism is more than a holiday experience, it is the heartbeat of the Scottish economy – worth £11 billion – and touches every community, generating income, jobs and social change.
‘VisitScotland.org provides support for the tourism industry that’s easy to find, digest and use which will in turn help them achieve growth and provide quality experiences for visitors to Scotland.’