Mowi extends record shinty sponsorship
Mowi has extended its sponsorship of shinty for a further three years.
The aquaculture and seafood company is the longest standing sponsor of a Scottish sport with this new contract, marking 38 years of support for shinty.
Mowi CEO Ben Hadfield said: “The sport embodies our company values, including passion, and is a cornerstone of many of the communities in which Mowi operates.”
The agreement, which runs until 2026, will cover: senior league competitions; the youth leagues; the Mowi National Shinty Awards; the recently revitalised Mowi Shinty Hurling International; as well as the Mowi Youth Development Fund, Area Development Grant and the newly-sponsored Disability Festival.
This is in addition to a five-figure investment from Mowi earlier this year which was used to subsidise the cost of helmets, making them more affordable and accessible to players.
Steven MacKenzie, Camanachd Association president, said: “The renewal of Mowi’s sponsorship deal is extremely welcome and demonstrates its continued support for Scotland’s community sport.
“All within the shinty community appreciate the range of support Mowi provides.
“This is the longest-running sponsorship in Scottish, and arguably British sport, and we look forward to continuing this partnership for many years to come.”
Association CEO Derek Keir said: “Our long-standing partnership with Mowi helps facilitate so many incredible experiences across our communities.”
Karen Williamson WCA vice-president, added: “Mowi’s ongoing support for the women’s game greatly appreciated.
“On behalf of the WCA, I would like to record our thanks for everything they have done over a number of years.” is