Ashbourne News Telegraph

Ed’s Tiktok pulls in the most visitors

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ED Sheeran had the mostviewed artist’s account on Tiktok this year, according to figures from the video-sharing platform.

Sheeran, 30, launched three exclusive single previews from his album Equals on Tiktok this year, and 5.5 million people tuned in to watch his record-breaking live performanc­e at the Uefa Euro 2020 show, the social media platform has revealed in its Year On Tiktok Music Report.

The report, an analysis of the songs and artists who have “dominated” the platform in the UK this year, features singer Sam Ryder in second position, with KSI and Yungblud following on in the top five.

Singer and The Voice coach Anne-marie, Mimi Webb,

The Stickmen and The 202 Band also feature in the top 10 most-viewed artist accounts.

Sheeran has just under 10 million Tiktok followers and his account is just shy of garnering 80 million likes, leading to him overtaking last year’s leading artist, Essex-based singersong­writer Ryder, for the number of people viewing the account.

Sheeran, who released album Equals in October, also had the most new followers this year, with Niall Horan, Coldplay and Dua Lipa – whose music is consistent­ly at the centre of Tiktok trends – all making major gains.

Both establishe­d and up-and-coming artists were building a community of fans on Tiktok, as this year’s most viewed artist accounts varied from Yungblud’s passionate speeches on inclusion to

Here At Last’s upbeat videos.

Together, the top 10 UK songs have racked up 219 billion video views on 131 million video creations.

Similarly, 40 trending Tiktok songs took the top spot in the UK official charts, compared with just 10 in 2020.

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