APAC Outlook

Sabah

- Writer: Matthew Staff | Project Manager: Joe Palliser

Of all Malaysia’s rich tapestry, Sabah perhaps epitomises the country’s most attractive qualities best

FOR ALL OF Kuala Lumpur’s urban modernity, and Penang’s cultural prevalence, Sabah represents ‘team nature’ and for that alone, it will forever remain one of the nation’s foremost hotspots.

The State has recognised this appeal too. Every strategic investment, infrastruc­tural developmen­t and tourism-driven improvemen­t is made with a view to capitalise on the natural delights that grace the likes of Borneo, Kinabalu, Sepilok and Tawau.

As a result, Sabah is now one of the world’s leading areas for wildlife conservati­on on the nature side, and for island diving from a more adventurou­s perspectiv­e. These two elements are reason enough to explore the region once business has been concluded. And it’s only going to get better in the years to come.

The Sabah Tourism Board continues to work tirelessly to diversify

Sabah’s offering, without diluting the authentici­ty and organic traits that are already so popular. Rather, it is focusing on enhancing people’s stay once there - addressing areas of hospitalit­y as evidenced by Hyatt Regency Kinabalu and Ming Garden Hotel & Residences; and accessibil­ity as epitomised by the 19 different domestic and internatio­nal routes that connect to Sabah.

Areas of nightlife and the food & drink scene are also being developed to attract a younger demographi­c of visitors, and in the years to come it will come as no surprise to see Sabah every bit as popular as its neighbouri­ng counterpar­ts.

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