THREE CORE DIGITAL VERTICALS

Malaysia’s largest e-wallet with over four million users and 80,000 merchants signed up. The app recently entered Indonesia, where it is working with more than 550,000 merchants, who can also benefit from a new, speedy microfinancing function. The largest company in Asia that integrates data, insight, media and content to deliver business outcomes, ada is part data science, part agency, part consultancy. The company is present in Singapore, Thailand, Sri Lanka, Cambodia, Philippines, Indonesia, Bangladesh and South Korea, as well as its home country. Ada has a team of 300 people comprising data scientists, digital media gurus, agency experts and management consultants who have worked with 500 top brands around the region to deliver business insights, digital marketing, content and customer acquisitions. This is Axiata’s in-house developed API platform, designed to help local developers access a global market audience across six markets. Originally set up to handle Axiata’s own needs, it now carries a much wider remit. To date, it has a customer reach of 3.5 billion, 110 MNOs and over 300 connected merchants.