Q NEW YORK

Aston Martin has opened the doors to Q New York, its first ultra-luxury flagship location on 450 Park Avenue, New York City.

The new location brings the highest levels of the iconic British brand’s bespoke service, Q by Aston Martin, to North America for the very first time, providing the most sophisticated luxury specification experience available anywhere in the world.

The new location will serve as a showcase and launch venue for Aston Martin’s latest products, from unique special builds to limited-edition models and newcomers to Aston Martin’s current portfolio.

As part of a custom-made appointment, clients will be able to visualise their personalised Aston Martin on a 10.5m x 3.5m LED wall capable of providing an ultra-high definition, 360-degree view of any Aston Martin in real-life size. A live video link from Manhattan to Aston Martin’s design studio in Gaydon, UK, then enables real-time communication with the brand’s designers and the Q team, providing the most bespoke and sophisticated commissioning experience available outside of a personal visit to the headquarters.

“The opening of our first flagship Q location, in our largest commercial market, is the latest distinct expression of Aston Martin’s shift to an ultra-luxury brand,” said the company’s executive chairman, Lawrence Stroll, during the opening in mid-June. “It demonstrates our ambition to drive global growth and create elevated customer experiences to match our owners’ passion for Aston Martin. With a 92 percent increase in Q by Aston Martin take-up in the Americas last year, this is the perfect time and the perfect place for us to open our very first global flagship location.”

Aston Martin’s executive chairman, Lawrence Stroll, during the opening of Q New York