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Will own­ers have to be highly skilled to drive this car? “This was a big con­cern from our cus­tomers, but you open the door, hit the start but­ton and drive. Easy. We have put the most mod­ern tech­nol­ogy on the car re­gard­ing trac­tion con­trol and so on. Our Mercedes-amg GT R is very in­no­va­tive in terms of trac­tion con­trol and the hy­per­car has the next level [of that sys­tem].”

When you were defin­ing the project, was it very im­por­tant to say ‘this has to be us­able and com­fort­able’? “‘Com­fort­able’ is a ques­tion of def­i­ni­tion, but it will be us­able and it should have enough space for two peo­ple in the car. We are not talk­ing about an open-wheel car or a very nar­row space to sit in. We have [made] a proper car.”

Will there be any other de­riv­a­tives, such as a track-only ver­sion? “No. All you get out of hav­ing dif­fer­ent ver­sions is to [en­hance] the busi­ness case, but with this car, that would not be fair on our cus­tomers, be­cause de­mand is so high.” How will you de­cide who gets to own one? “With a car like this, we have to give pref­er­ence to our most loyal cus­tomers. That is an ex­pec­ta­tion of those cus­tomers.”

How closely do you keep an eye on ri­val hy­per­cars, such as the Aston Martin Valkyrie? “It is not a com­pe­ti­tion be­cause the type of cus­tomers that buy these cars, [tend to] buy them all. To bench­mark against ri­vals is im­pos­si­ble be­cause [you won’t get ac­cess to] a car. And there is no need to set a clear bench­mark be­cause our car is dif­fer­ent.”

Is there a role for Lewis Hamil­ton and Valt­teri Bot­tas in this project? “Yes. How­ever, I think the project doesn’t need per­son­al­i­ties, be­cause it is all about the brand, which should be ca­pa­ble of stand­ing by it­self.”

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