Your best car dealers
Participants in the 2020 Driver Power survey have reported on their experiences, good and bad, with franchised dealers from 25 manufacturers
THE car-buying landscape is undergoing significant changes at the moment due to coronavirus. Online sales and augmented reality technology (see Issue 1,635) are being embraced wholeheartedly by manufacturers and dealers that want to offer shoppers as many routes into a new car as possible.
With these changes, the importance of our Driver Power dealer satisfaction survey has arguably increased. That’s because gauging how efficient and effective dealers are can be tricky in the virtual world, yet these elements are crucial when it comes to aftersales and maintaining your car.
It goes without saying that if you are one of the countless numbers of people who are considering visiting a physical showroom that are a crucial part of the new-car shopping experience, then Driver Power remains as important as ever.
For those who would prefer to buy their car online rather than heading to a showroom, however, this rundown of the brands with the best and worst dealer operations should give you a good idea of what you might expect when you enter a virtual showroom, or book your car in for a socially-distanced service.
Will you be spoken to politely by staff? Will your phone calls and E-mails be answered promptly and effectively? Will work be carried out promptly and to a high standard? And do dealers take the pride in their operations that manufacturers take in the cars that they build? All these questions, and more, are answered over the following pages.
However you intend to buy your next new car, our Driver Power dealer survey is an essential read.