VW GROUP’S BRANDS WILL CONTINUE TO BE DESIGNED TO BE DIFFERENT

The styling of cars from individual VW Group brands must continue to be different in the future, according to VW Group design boss Peter Wouda.

“Brands exude a certain image, a lifestyle and trust, and those brand values are experienced through cars,” said Wouda.

“Design is increasingly important because if you look at an Audi or a Mercedes or a BMW, there is not an awful lot different between them [from a technical perspective]. A brand’s design has to be very sharp.”

VW Group’s car brands meet at regular intervals to show future models to each other to ensure designs aren’t too similar.

“It’s important to bring cars together to realise if something is such a global trend that we all have designed the same light graphic, for example,” added Wouda.

“If that happens, it’s a case of deciding which brand it suits the best and which brand can change something to make it more individual.”