Donna’s Main Street plan’s simply the biz
Propelling town to the next level
She’s the woman charged with taking Prestwick’s bustling Main Street to the next level.
And driven Donna Read reckons the road to improvement is just getting started for a town on the up.
Donna, project manager for the newly- formed Propel Prestwick, will bid to convince businesses her vision is the right one.
If successful, the town will become an official Business Improvement District ( BID) – and gain all the benefits that come with it.
Donna, a small business owner who has made her name across South Ayrshire, said: “The aim is to have Prestwick thriving and everyone pulling in the same direction.
“We’re trying to become an official BID district and in order to do that, I need to secure a ‘ yes’ vote from businesses in the town.
“That involves everyone paying something like an extra two per cent of their rateable value each year into a big pot.
“In turn, all businesses will benefit and help to secure a healthy future for the town.”
With its booming night economy already putting Prestwick on the map, there is a ready admission that complacency could be the biggest obstacle.
A 12- month consultation with the town’s businesses will now take place and, if a yes vote is secured, the production of a five- year business plan is next on the agenda.
Donna said: “The Scottish Government have put forward £ 20,000 and South Ayrshire Council another £ 10,000 to get us to this point.
“Now we have to convince the town that this is in their best interests to support it longer term.
“Largs is the nearest example of a BID district and they’ve done wonderful things with it.
“Our aim would be to expand the way we market Prestwick, perhaps to different audiences such as the daytime shoppers.
“We would become the first BID within South Ayrshire, so it’s a very exciting time if we can make it happen.”
Iain Forrest, chair of the Propel Prestwick steering group, said: “Donna’s expertise and knowledge of the community made her an obvious fit for the role.
“What we have now is a great opportunity to bring everyone together and create a fund that will benefit all businesses.”
Plan Donna has targets for Prestwick