Homebuilder scrums down to back rugby club’s rising stars
A leading homebuilder has announced a tie- up with Ayr Rugby Club as work progresses at its new development in the area.
CALA Homes ( West) has been named as the exclusive sponsor of the Ayr RFC Rugby Academy following the launch of its’ Florence Gardens development at Doonfoot.
TheAcademy supports players aspiring to enter Scottish Rugby Academies and is currently working with over 70 players across its system.
Tom Lewis, who recently joined the club’s Super6 semi- professional side, the Ayrshire Bulls, from Durham University, will also be sponsored by CALA as part of the deal.
CALA will also be the title sponsor of
Ayr Community Rugby Trust’s Rugby Life programme, which is the basic provision given to the youth section.
Rugby Life aims to support individuals in all aspects of rugby, including off- field modules such as mental health awareness, social media support, as well as health and nutrition.
CALA sales and marketing chief, Liana Canavan, said: “Florence Gardens is CALA’s first development in Ayr for a number of years, so we’re really keen to get involved with the local community in as many ways as possible, and this is a brilliant way to do just that.
“Ayr Rugby Club obviously plays a big role in the local area, so we’re incredibly proud to sponsor The Academy.”
Glen Tippett, rugby COO, said: “We’re delighted to have CALA Homes on board and look forward to working with them over the coming months. Nurturing talent is extremely important to us, so to have CALA dedicating their sponsorship to our Academy which focuses on helping players reach their full potential is fantastic.”