Virtual Cycle Fest goes global
A Women’s Cycle Festival in Ayrshire had a truly international feel about it when more than 200 attendees and viewers linked into the schedule of events from 26 different countries.
Held virtually over three days, due to the Coronavirus pandemic, the event was hailed a resounding success.
This year, there would be no group cycle rides and face-to-face engagement that the “real world” festival usually offers.
However, the Active Travel Hub teams based in Ayr, Irvine and Kilmarnock sprang into action, organising a free virtual festival.
Fay Podger, from the Active Travel Hub, said: “Over the past three years the festival has built up a good following and has become an annual feature in the hubs’ calendar.
“For obvious reasons, this year’s festival couldn’t be held in the usual way, so instead of cancelling, we decided to take it online!
“Over 200 people from 26 countries took part in the exciting programme of events, which included live webinars featuring a range of topics like cycling to work and the amazing adventures women have undertaken by bike across the world.
“The team also held a mini film festival featuring nine uplifting and inspirational films of women who are passionate about cycling.”
Councillor Jim Roberts, East Ayrshire Council’s Cabinet Member for Economy and Infrastructure said: “I am delighted for the team that their hard work and ingenuity paid off.
“Women from 26 countries participated in the festival, which had a very varied programme.
“From women talking about dodging bears and snakes in America, to the freedom that cycling brought to the women of Afghanistan and closer to home women spoke to the importance of cycling for travel and leisure.
“While initially it was disappointing that this year’s Ayrshire Women’s cycle festival had to be cancelled, the virtual festival engaged with even more people, helping to encourage a passion for cycling and underline the importance of active travel for a greener, healthier future.”
Fay added: “It has been a steep learning curve for the teams, getting to grips with online webinars and virtual meetings.
“It was a wonderful example of partnership working and collaboration between the three Ayrshire Authority Active Travel hubs.
“We managed to pull together a diverse and inspiring programme and are so grateful to all the speakers and presenters who have contributed towards our event.”