SEO expert Craig Campbell scoops six- figure YouTube sponsorship that can help Scots excel in digital marketing

Scottish SEO expert Craig Campbell has become the highest- paid Scottish business professional on YouTube after landing a six- figure sponsorship deal with ODYS Global.

THE digital marketing guru has spent two decades in the industry and shares his skills with people who are keen to further their careers by learning more and SEO.

Due to the recent pandemic, he has been inundated with requests for people wishing to extend their digital marketing skills, so instead of answering the hundreds of requests, he decided to share his knowledge with a range of helpful videos that are easy to viewers to follow along and put the new skills they’ve learned into practice.

At present, Craig’s channel has 45,000 subscribers, one of the largest for a business channel on YouTube in the UK.

His videos consists of live demonstrations and tutorials, question and answer session style videos, how- to guides and twice weekly live streams covering anything and everything a digital marketing professional could ever want to learn.

But it wasn’t always this way. YouTube is still a relatively new venture for Craig. Before now, he was rarely working from his home in Glasgow. Instead, he visited countries such as the United States of America, Spain, Italy, France and Poland.

Craig spent most of last year travelling the world, teaching people about SEO and helping them learn new ways to increase knowledge and earning potential in digital marketing. However, when the pandemic hit, Craig decided to share his skills to his audience on YouTube.

Craig said: “I was due to speak all over the world again this year until Covid hit. I thoroughly enjoy the training side of my work, but even though I can’t travel, people can still learn.”

Craig understands that due to Covid, many people have lost their jobs or have looked to new ways of learning something new. And, more importantly than ever, it’s vitally important to have a strong online presence when shops, pubs and restaurants are facing closure.

“I felt it would be a great time to begin making YouTube videos,” said Craig. “I have away a free course which more than 40,000 people signed up for, so I knew it was something people would be interested in as people started to request more videos.

“Working in digital is a great opportunity for anyone,” added Craig. “It gives you an alternative career choice. You can learn these skills yourself at home, it’s easy to implement and there’s a lot of money to be made.”

Craig kicked off his channel with regular Q& A sessions to answer all the questions he was receiving from viewers, and the sponsorship opportunity blossomed from there. Covid brought its challenges to Craig’s usual working year, but he was able to turn it round into something very positive.

For what Craig teaches, his sponsors ODYS Global provide the tools for people to put their new skills into action, so the partnership is a really good fit for Craig and his audience. ODYS Global sell premium domain names, Craig can advise you on how to make the most of this via digital marketing and enable you to make money thanks to his guidance and teachings.

Something he focuses on occasionally in his teachings is buying an unused, old website domain and utilising this to make money.

With Craig’s skills, and ODYS Global’s premium domain names up for purchase, you can begin putting what you’ve learned into action, and keep up with Craig’s videos as you go to ensure you’re picking up any new tips and tricks.

Craig can also coach digital marketers individually if they’re looking for specific skills or information, and he’s always happy to share his huge wealth of knowledge.

He has many success stories too. Craig said: “Recently I had a lady approach me in her 50s who was a traditional marketer.

“Within a couple of months of learning new skills she was able to leave her job, earns double in affiliate marketing and only works 12 hours a week.”

It’s these success stories that makes Craig proud of the knowledge he can share with people.

Until Craig can hop back on a plane to fly around the world and give his digital marketing and SEO talks, his YouTube channel provides a huge amount of opportunities to those looking to brush up on their digital knowledge.

To find out more about Craig, you can visit his website at www. craigcampbellseo. com, and subscribe to his YouTube channel at www. youtube. com/ c/ CraigcampbellseoUk.