New Ableworld Magazine

Hold the front page…Ableworld magazine on its way. Some of the most successful publications with the largest circulations and readerships are actually customer magazines, provided by companies that understand the importance of staying close to their customer bases. Now the UK’s leading retailer of mobility equipment, Ableworld, is launching its own customer magazine which will be available free of charge in 34 stores around the UK and online. Titled ‘independence’, the magazine will provide readers with a variety of articles, news and views which Marketing Manager Michelle Mossford believes will provide useful advice: “Unlike many company newsletters and magazines, ‘Independence’ is about our customers and potential customers, not ourselves. The majority of the content is aimed at providing interesting and useful reading for the thousands of people who already shop with us and all those who visit our website and stores for the first time.” Ableworld will be looking to support its suppliers too as Michelle added: “We are keen to work with our suppliers to give them and their products exposure in the magazine. In the first issue we are celebrating the 50th anniversary of one of our suppliers and running a competition in conjunction with another.” Michelle says that the company is also keen to hear from organisations, charities and companies that have services and products that the Ableworld magazine readers would find interesting and useful. The magazine, which is scheduled to appear quarterly initially, will be available to pick up from all 34 stores Nationwide by mid April. The magazine will also be available to read online and will be found on the home page of the Ableworld website. For further information email magazine@ableworld.co.uk