Proud to be Welsh? This schoolgirl certainly is...
A GWYNEDD schoolgirl is the face of a TV and social media campaign celebrating pride in Wales in the run-up to St David’s Day.
Aspiring actress Efa Roberts, 12, a pupil at Ysgol Tryfan, Bangor, plays the lead role in a Dragon cheese advert launched by Llŷn dairy co-op South Caernarfon Creameries (SCC).
Carrying the tagline “Proud to be Welsh”, the campaign encourages people to share what makes them proud to be Welsh using the hashtag #whatmakesyouproud.
The advert features Efa reading out a poem in which she declares her pride in dad Gerald.
“Days with him on the farm are the best I’ve had,” she penned. “He gets up with the sun as the cows are grazing. He works so hard and his hugs are amazing.
“I’m never prouder to be from this land than seeing my family give a helping hand, in making the best cheese I’ve ever had.
“So, from the bottom of my heart… diolch dad.”
It is the second advert Efa has starred in for Dragon cheese.
In the first, released last autumn, she featured with her on-screen “dad”, played by real-life dairy farmer and SCC member John Hughes of Ynysgain Fawr, near Criccieth.
The campaign follows a rebrand of the Dragon brand as SCC expands its retail base across Wales.
The advert, which is being screened in the run-up to March 1, celebrates the fact Dragon cheese is made in Chwilog using 100% Welsh milk from SCC’s 129 farmer members.
It’s the latest acting role for Efa, who lives in Felinheli and is a member of the SBARC drama group at Galeri Caernarfon.
She’s previously done voiceover work for Paw Patrol, and a Welsh version of We’re Going on a Bear Hunt.
Her first on-screen acting role was a one-hour Christmas special episode of popular S4C children’s show Deian a Loli.
But the two Dragon adverts – they were filmed bilingually – are her first lead roles.
Mum Mari said: “Efa loves acting, she thrives on it.”