Don’t let your home stagnate on the property market

Peter Greatorex, managing director of The Apartment Company talks about how to keep moving forward

Has selling your home become stagnant? The initial excitement and expectation of selling your home is now well and truly over, you’re now filled with frustration as viewings on your property have dried up. Can we stress that decreasing the price of your property is not the only solution when the process of selling your home has become stagnant. As estate agents we have many tools at our disposal to market your property and attract the right potential buyers. Some estate agents rely solely on the major property websites, such as Rightmove and Zoopla, rather than one part of an all-encompassing marketing strategy. When marketing your home, we want to reach the widest audience possible. We start by putting together a plan to ensure every piece of marketing we do has a purpose. Listing your property on the major property websites, together with our own, creates awareness amongst those who are looking for a property. This is where other agents pause to see the reaction, and it’s this pause that can stall the process. After a while, these agents may start trying other ways to market your home, but sadly this is often too late. The longer your property is on the market, the less attractive it becomes to potential buyers. Your home does not deserve such service. At The Apartment Company we take a proactive approach to marketing. We don’t take on your property to increase our listing portfolio; we want to see your property sold, and we certainly will not rest until we’ve made it happen for you. If your Bath apartment is struggling to sell, come and have a chat with The Apartment Company and see if our approach to selling your home is right for you.