Beauty: Give the gift of scent!

Want to buy perfume for a loved one? Don’t shop without reading this first...

Fragrance is a very personal choice, but remains one of the top sellers at Christmas, with a huge 91 per cent of consumers buying perfumes as a gift*. But where do you start? ‘There are thousands to choose from, split into 14 “fragrance families”,’ says Emily Hewitt, fragrance expert at The Perfume Shop. ‘Do your homework on the recipient before buying,’ she adds. Use these questions as a guide to getting it right…