JLR drives busi­ness suc­cess as it backs Com­pany of Year award

Birmingham Post - - BIRMINGHAM POST BUSINESS AWARDS 2017 - Fion­nu­ala Bourke Com­mer­cial Editor

JAGUAR Land Rover has joined the pres­ti­gious line-up of com­pa­nies back­ing the Birmingham Post Busi­ness Awards (BPBA) 2017 and spon­sor­ing its pre­mier ac­co­lade – Com­pany of the Year.

The UK’s largest au­to­mo­tive man­u­fac­turer, which em­ploys 40,000 around the globe and sup­ports 240,000 more through deal­er­ships, sup­pli­ers and local busi­nesses, has joined BPBA 2017 be­cause it be­lieves the awards help to boost Birmingham’s busi­ness com­mu­nity by hon­our­ing its achieve­ments.

Nom­i­na­tions for the 13 cat­e­gories have been flood­ing in as the dead­line for en­tries ap­proaches on Fri­day, July 21.

JLR op­er­a­tions di­rec­tor Nigel Blenk­in­sop said: “Our am­bi­tion is to achieve long-term re­spon­si­ble busi­ness growth by plac­ing sus­tain­abil­ity at the heart of our busi­ness strat­egy.

“We are do­ing this by re­duc­ing the en­vi­ron­men­tal im­pact of our op­er­a­tions and mak­ing a pos­i­tive im­pact on so­ci­ety through our com­mu­nity pro­grammes.

“Awards play a vi­tal part in our com­mu­nity re­la­tions strat­egy, as recog­nis­ing suc­cess and shar­ing best prac­tice help build stronger com­mu­ni­ties which cre­ate a bet­ter en­vi­ron­ment to do busi­ness in.”

JLR is built around two quin­tes­sen­tial Bri­tish car brands – Land Rover, the world’s lead­ing man­u­fac­turer of pre­mium all-wheel-drive ve­hi­cles; and Jaguar, one of the world’s pre­mier lux­ury sports saloon and sports car mar­ques.

The firm spon­sored the Post’s Com­pany of the Year award last year and once more is look­ing to re­ward a busi­ness that has per­formed out­stand­ingly in the past 12 months, show­ing a real ded­i­ca­tion to suc­cess – while show­cas­ing the busi­ness prospects in Birmingham to po­ten­tial in­vestors.

Mr Blenk­in­sop said: “We chose to sup­port the Com­pany of the Year award to cel­e­brate the achieve­ments of busi­nesses in the re­gion.

“Fol­low­ing a £2 bil­lion in­vest­ment, our Soli­hull Ad­vanced Man­u­fac­tur­ing Cen­tre has dou­bled its work­force and tre­bled pro­duc­tion over the last five years and em­ploys 10,000 peo­ple, plus sup­ports many ad­di­tional jobs through the sup­ply chain.

“The re­gion is home to many suc­cess­ful busi­nesses and we want to cel­e­brate their achieve­ments and demon­strate to po­ten­tial in­vestors that Birmingham is a great place to do busi­ness in.”

Blenk­in­sop also out­lined JLR’s plans for the fu­ture, in­clud­ing ex­cit­ing new car mod­els.

“Over the past six years, Jaguar Land Rover has dou­bled sales and em­ploy­ment, more than tripled turnover and in­vested more than £15 bil­lion in new prod­uct cre­ation and cap­i­tal ex­pen­di­ture,” he said.

“This year, we will con­tinue to launch de­sir­able prod­ucts and aim to de­liver strong, prof­itable and sus­tain­able growth.

“We will con­tinue to in­vest sig­nif­i­cantly in new mod­els and in­no­va­tion, as shown by the new Land Rover Dis­cov­ery, the forth­com­ing Range Rover Ve­lar and all-elec­tric Jaguar I-PACE – re­in­forc­ing our com­mit­ment to new tech­nolo­gies and pro­vid­ing new and com­pelling cus­tomer ex­pe­ri­ences.”

Mr Blenk­in­sop fur­ther out­lined how JLR will con­tinue to con­trib­ute to Birmingham’s busi­ness com­mu­nity. He said: “We em­ploy 38,000 peo­ple in the UK and an ad­di­tional 3,000 glob­ally and sup­port around 240,000 more through our deal­er­ships, sup­pli­ers and local busi­nesses. We con­stantly look at our op­er­a­tions and how they af­fect the peo­ple who live near our sites. And to help us make the right, in­formed choices, we main­tain good re­la­tion­ships with

> Jaguar Land Rover is the UK’s largest au­to­mo­tive man­u­fac­turer, em­ploy­ing 40,000 peo­ple – it is spon­sor­ing the Com­pany of the Year award

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