ICC gets down to business
HOSTING more than 350,000 guests at around 450 events every year takes a lot of dedication and hard work.
It also means that the ICC is best placed to know how to make an event a success.
So the Post is pleased to announce that the city centre venue – one of Europe’s most high-profile conference centres – is this year’s Entertainment sponsor for the Birmingham Post Business Awards (BPBA).
The venue hosts a range of events from meetings for two, to conferences for 8,000 – and any combination in between.
More than 800 guests are set to celebrate the best in business at BPBA 2017 at the ICC on Wednesday, October 18.
Nominations have been flooding in with the closing date to enter this Friday (July 21).
TV comedian, Mark Dolan and Olympian, Gail Emms MBE are hosting the event with entertainment provided by classical singing sensation Faith Tucker, a junior student at Birmingham toire.
ICC sales director James Elston said: “For us, sponsoring the entertainment felt like a natural choice.
“As a venue, events are our business, but more than that they are our passion. We understand the importance of the connections that can be made from Conserva- an event, but also the memories that can be created. “Keeping guests engaged is a crucial part of an event, and the entertainment is usually one of the main memories guests share after they leave… along with the food!” Mr Elston also revealed how the ICC has seen opportunities grow for busi- including those outside of your direct industry, who you may not come into contact with on a daily basis.
“Birmingham is such a well-positioned destination for business, and not just because of its literal geographical position within the country, although that does mean that we are within a four-hour journey time of 98 per cent of the UK’s population, but because of the transport links that serve the region.
“Birmingham can deliver audiences like no other city, thanks to our unrivalled connectivity by air, rail and road.
“We have a wealth of sectors that operate in the city. Their levels of accomplishment are outstanding and stretch across such a range of organisations including life sciences, tech & digital, advanced engineering and BPFS.
“The determination and ambition within the city gets stronger all the time, and with more and more businesses and individuals relocating to the city, the scope for doing business gets wider by the day.
“The ICC plans to continue to build relationships with existing clients, get out to meet new clients, and make the most of the city’s developments and changes, adding them into our proposition for why the ICC is such a great venue.”