Aldi plans new store at Longbridge
BUDGET supermarket chain Aldi is planning a new store on one of Birmingham’s busiest commuter roads 11 years after first acquiring the site.
The German group has finally revealed plans to build a supermarket on derelict land fronting the A38 near Longbridge. The site, in Bristol Road South, was previously home to a Texaco petrol station.
It will be pitched into competition with Sainsbury’s in Longbridge town centre and Morrisons on Great Park, both of which are less than a mile away.
Aldi has been planning to redevelop the site for more than a decade after acquiring the majority of it in 2006 but the firm was refused planning permission in 2006 and 2007 on the grounds of design and a flood risk posed by the River Rea near by. New planning documents acknowledge the risk of flooding still exists.
In 2015 the chain again unveiled plans to open there but this time with a regional training centre alongside a supermarket.
Aldi has also applied for planning permission to build a new supermarket in Pershore Road, Stirchley, just a few hundred metres from where Lidl is hoping to launch a store in place of a Fitness First gym.
> The proposed Aldi