O ex­tends sponsorship deals at 2 city mu­sic venues for 10 years

Birmingham Post - - NEWS -

TELECOM­MU­NI­CA­TIONS firm O2 has re­newed its sponsorship deal with two live en­ter­tain­ment venues in Birm­ing­ham.

The O2 Academy, off Bris­tol Street, and the O2 In­sti­tute, in Dig­beth High Street, will re­main as O2 venues for an­other ten years.

The sponsorship deal be­tween the tele­coms gi­ant and venue owner Academy Mu­sic Group cov­ers all of the lat­ter’s 19 venues across the UK and is re­port­edly venues and events run by con­cert worth £70 mil­lion. pro­ducer Live Na­tion across the UK.O2A­cade­myBirm­ing­ham­re­opened its doors in Septem­ber New tech­nol­ogy will also be 2009 in the for­mer home of the in­stalled at O2 Academy venues to Dome night­club af­ter re­lo­cat­ing an­a­lyse the move­ments of cus­tom­from Dale End where it was pre­viers in or­der to re­veal data for both ously the Car­ling Academy. fans and artists such as calo­ries

The In­sti­tute, in Dig­beth, signed burned, noise gen­er­ated by the up with O2 in 2015, hav­ing also preau­di­ence and the most pop­u­lar vi­ously been spon­sored by mu­sic mo­ment of a night. store HMV. Fans will re­ceive a free dig­i­tal

O2 said it now planned to dou­ble me­mento with high­lights of the the num­ber of pri­or­ity tick­ets avail­night, al­low­ing them to re­live their able to its cus­tomers for academy ex­pe­ri­ence and share con­tent with friends via so­cial me­dia.

Paul Latham, chief op­er­at­ing of­fi­cer with Live Na­tion UK and Ire­land, said: “We are in­cred­i­bly proud of our part­ner­ship with O2 which has rev­o­lu­tionised the way brands work within the live sec­tor.

“This is more than just a nam­ing rights deal.

“Over the last nine years, we have worked tire­lessly to­gether to build the O2 Academy brand, in­vest­ing in these iconic build­ings and giv­ing O2 cus­tomers ac­cess to mil­lions of pri­or­ity tick­ets.”

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