Ho­tel plan for for­mer Snobs club

Birmingham Post - - NEWS -

THE for­mer home of leg­endary Birm­ing­ham night­club Snobs is set to be trans­formed into a new bou­tique ho­tel.

New plans have been un­veiled to re­gen­er­ate the Ben­e­fi­cial Build­ing to cre­ate a 130-bed­room ho­tel with ground floor re­tail and com­mer­cial units.

But no ho­tel op­er­a­tor has been named in the newly sub­mit­ted plan­ning ap­pli­ca­tion.

The Ben­e­fi­cial Build­ing, in Par­adise Cir­cus Queensway, has been largely va­cant for sev­eral years in­clud­ing the lower level area pre­vi­ously oc­cu­pied by Snobs. The night­club shut up shop there in Septem­ber 2014 to move to a new base nearby in Small­brook Queensway.

Sev­eral ideas have been mooted in re­cent years for the seven-storey build­ing, which was once also home to HSBC, in­clud­ing a mix of ho­tel and apart-ho­tel rooms while an­other ap­pli­ca­tion se­cured per­mis­sion to cre­ate apart-ho­tel rooms and com­mer­cial units.

Built be­tween 1959 and 1962, the com­plex was the first pre-cast con­crete build­ing in Birm­ing­ham but its pre­vi­ous own­ers fell into ad­min­is­tra­tion in 2008.

If given the green light, the ho­tel will be in a prime po­si­tion to wel­come both cor­po­rate cus­tomers and week­end visitors.

It sits di­rectly op­po­site the £700 mil­lion Par­adise re­gen­er­a­tion project and is a very short walk from New Street sta­tion, Col­more Row, Arena Cen­tral, Mail­box and Broad Street.

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