£1m boost for feed­back firm

Birmingham Post - - NEWS -

A GROW­ING Birm­ing­ham tech firm which helps com­pa­nies dis­cover what their cus­tomers think of their prod­ucts has se­cured £1 mil­lion in new fund­ing.

Dig­beth-based Vox­popme has de­vel­oped an app on which mem­bers of the pub­lic can make short feed­back videos about a com­pany’s prod­uct, an­swer­ing its ques­tions and re­ceiv­ing a small pay­ment in re­turn. Af­ter launch­ing in Birm­ing­ham in 2013, it now em­ploys 38 staff and has of­fices in Salt Lake City, Syd­ney and Lon­don and counts house­hold names such as Visa, Tesco and Mi­crosoft among its client ros­ter.

It will now use the new £1 mil­lion fund­ing from War­wick­shire-based in­vestor Mer­cia Tech­nolo­gies, which has taken a 12.3 per cent stake in the firm, to grow its in­ter­na­tional op­er­a­tions, par­tic­u­larly in the US.

Vox­popme founder Dave Car­ruthers said: “It is per­son­ally grat­i­fy­ing to see a high-qual­ity in­vestor such as Mer­cia join our share reg­is­ter ahead of what, we be­lieve, will be a pe­riod of sig­nif­i­cant com­mer­cial progress.”

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