Strategy boss to offer digital insight
A DIGITAL agency has taken on a new head of strategy to help support the agency’s rapid growth and new client commissions.
Ricardo Williams joins Birmingham-based Lightbox Digital with a track record of working for global brands such as Harley-Davidson, Barclaycard, Jaguar, MG Motors, Money Supermarket, Saint-Gobain, ITV, O2, PlayStation Europe and Walkers.
Over the past 12 months Lightbox has experienced significant business growth as it works with larger, high-growth SMEs and UK-wide brands. The agency offers digital services such as web design and development, app development, SEO campaigns and e-commerce platforms.
Originally from London, 34-year-old Mr Williams will work alongside Lightbox teams to solve complex business, brand, marketing, and technology problems and ensure that every project the agency undertakes is a success.
Lightbox Digital boss Rob Pollard said: “Our mission is to always make life easy for our clients, their teams, and their customers. Ricardo’s strategic planning helps us discover more about our clients, their customers, their world and internal/external factors that ultimately will have an impact on how they deliver their services and proposition. Without this insight and intelligence, we are just another digital marketing agency and ultimately, won’t add any real value.”
Lightbox recently rebranded to help support its rapid growth with a new visual identity and ‘Making Digital Human’ tagline, which emphasises an ambition to remove jargon from client partnerships and cement its position as a leading agency in the West Midlands.