Birmingham Post

Who’s leading the way in sustainabi­lity?

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“DID you know that plastic bottles take 450 years or more to decompose?” says Michael Eggerton, director at Brodie and Stone, where bottles are made from 100% recycled plastic with bio based labels made from sugar cane.

Michael admits that making the move to a recycled material wasn’t easy. Because the new plastic comes from a mix of sources, it has a grey tint, rather than being clear.

BEAUTY AND PLANET

IN response to consumer demand, Unilever has launched new vegan brand Love Beauty And Planet.

Every bottle in the hair, body and skincare range is made from recycled plastic and is recyclable.

Currently, the bottle tops aren’t recycled, but the company is committed to finding a sustainabl­e solution for the caps too.

BRONNER

BAR soaps are best in terms of preventing waste and Dr Bronner has a range of those, but even its liquid soaps are eco-friendly, coming packaged in a 100% post-consumer recycled plastic bottles.

Mike Bronner, president of Dr Bronner, says: “By turning used plastic bottles into new plastic bottles and products, we help conserve virgin resources, reduce landfill, and capitalise on the energy already invested in making existing plastic products.”

NATURAL beauty brand Bramley made the switch from traditiona­l plastic bottles to more sustainabl­e biopolymer HDPE, which is derived from sugar cane, thereby reducing greenhouse gas emissions.

“We are really excited to be one of the first bath and body companies to change the material of our bottles to biopolymer HDPE,” says founder Chloe Luxton.

LOTS of make-up companies are lagging behind in terms of packaging improvemen­ts, but there are some notable exceptions, such as Danish brand Miild, which makes allergy and eco-certified cosmetics.

“We take our environmen­tal impact very seriously – any products that can come in cardboard, do,” says co-founder Tanja Gregersen.

“So that’s all of our mineral powders, bronzers, blushers, concealers and eyebrow/eyeshadow kits.”

Co-founder Tine Emilie Svendsen adds: “Today, when we meet our customers, we know we’ve made a difference to every woman who wants to wear make-up with a clear conscience, for her body and the environmen­t.”

PARISIAN eco luxe brand Cosmydor makes ‘virtuous cosmetics’ and has a no plastic policy. Packaging is made from glass, aluminium and cardboard, with a priority given to local producers in order to reduce carbon emissions from transport.

YORKSHIRE-BASED Clockface makes organic vegan products for women and men. All its packaging is recyclable, made from either amber glass or fully recyclable plastic, and wherever possible, is made from recycled material.

DEO CO

LOOKING for an eco-friendly deodorant? The Natural Deo Co creates natural, cruelty free, vegan approved balms that are packaged in plastic-free jars.

BEAU SHEEP

EASILY the most adorable plastic-free product on the market, Little Beau Sheep lanolin soaps come wrapped in 100% wool and adorned with a sweet little sheep face.

When you wet it, the soap lathers up and acts as a flannel, and once the soap runs out all you have left is a biodegrada­ble ball of wool.

 ??  ?? Lush 7 to 3 cleansing wipes, £2 each
Lush 7 to 3 cleansing wipes, £2 each
 ??  ?? Cosmydor E/2 essential care tonka face cream £35
Cosmydor E/2 essential care tonka face cream £35
 ??  ?? Natural Deo Co clean deodorant balm orange and bergamot £11, All Beauty
Natural Deo Co clean deodorant balm orange and bergamot £11, All Beauty
 ??  ?? Little Beau Sheep Suffolk sheep felted soap £9.45
Little Beau Sheep Suffolk sheep felted soap £9.45
 ??  ?? Lush Amazon primer naked facial oil £9.95
Lush Amazon primer naked facial oil £9.95
 ??  ?? Miild mineral blush in cherise splendid £30, Klarify
Miild mineral blush in cherise splendid £30, Klarify
 ??  ?? Natural World argan oil shampoo £3 (was£4), Tesco
Natural World argan oil shampoo £3 (was£4), Tesco
 ??  ?? Dr Bronner baby unscented purecastil­e liquid soap £7.69
Dr Bronner baby unscented purecastil­e liquid soap £7.69
 ??  ?? Bramley body lotion £4
Bramley body lotion £4

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