Snobs owner plans new club for the city crowd
THE home of a former restaurant in Birmingham’s business district is to be reborn as a high-end nightclub for city centre professionals.
Wayne Tracey, owner of Snobs nightclub, plans to turn 130 Colmore Row into ‘Theatrix’, which he said would be aimed at those keen to extend their nights out beyond a couple of post-work cocktails.
In 2015, the grade II-listed building was home to lobster restaurant Nosh & Quaff and was then converted by the same owners, Lasan Group, into steak and seafood restaurant Jailbird last year – but that closed in January.
Mr Tracey has taken over the lease of the site and plans to launch Theatrix over the upcoming August bank holiday weekend. He has also
unveiled separate plans to revamp the nearby unit formerly occupied by Bureau Bar, which also closed in January.
Mr Tracey said: “Theatrix will be an entertainment venue but it is a completely different concept to Snobs.
“It will be catering to city centre professionals, so very much more a high-end version of Snobs.
“It will have a similar fun, relaxed atmosphere with a daytime bar downstairs that will evolve into a late-night bar and club upstairs.
“I am also opening a place inside Bureau Bar – this will be more for the business crowd. I’ll be putting a bar in the beautiful rooftop terrace and making the most of that amazing space.
“I’ll be guided
by
noise nuisance laws on what I can do there. I haven’t decided on the new name for Bureau Bar but I want to pay homage to the history of the building in some way.”
Mr Tracey said he had been wanting to open a club in the city centre for a while and was considering Chameleon in Hill Street when it closed before turning his attention to the old Jailbird unit.
He added: “It’s such an amazing building in such an amazing area that is going from strength to strength. “I’ve done my homework and research around Colmore Row and what people have told me is there are a lot of cocktail bars and restaurants but after that, when they want to dance or whatever, there’s nothing around. Theatrix will fill that gap.”