ADVERTISING FEATURE

“GROWTH is never by mere chance; it is the result of forces working together” – JC Penney

FAMILY, an amazing team, superb management, loyal customers and strong working relationships with local businesses are the forces working together to make Superite Tools what it is today.

In 2019 Superite’s family grew after acquiring Bropel Technical Welding, another local long-standing family business.

Bropel was founded by John Higginson (aka Jack) and set up in his garage at home in Station Road, in Pelsall, Walsall, in 1969.

Jack’s first customer was, in fact, Alan Collins, local toolmaker and founder of Superite Tools Ltd.

For 46 years the two families have been working together – from the humble beginnings of Jack’s garage and Alan’s shed, to purpose-built premises, half a mile from each other in Aldridge.

Steve Taylor, technical sales manager at Superite, has known the Higginson family since 1973 and speaks fondly of Jack, admiring how he grew his business as a pioneer of die welding and made a name for himself nationwide.

Steve remembers Jack had customers who would travel from as far as Scotland for his expertise.

And he recalls Jack as a kind, honest, hardworking man of his word, all traits that Steve says he has passed on to his daughter Sue.

Jack and Sue were the best of friends as well as father and daughter and colleagues.

Sue joined Bropel at the age of 16, going on to run the business along with her brother,

John, when Jack retired. She devoted 45 years to her family business and says that her customers are more than that, they are also friends.

Martin, Alan’s son and managing director of Superite, says it has been a pleasure to do business with Sue and knows she will be very much missed by everyone she dealt with at Bropel, employees and customers alike after her retirement. He expressed his gratitude for her help, honesty and introductions.

Both Martin and Steve say Sue’s father Jack would be very proud of her.

Martin is also happy to have taken on Neil

SUPERITE has been helping to keep homeless people in Birmingham warm and dry this winter.

Donations for ‘Sleep Pods’, has raised £9,450, enabling the production of another 378 pods to go into circulation.

Management and staff at Superite Tools are proud to be helping fund the project. For more information visit sleeppod.org.uk/

Baggott who is a specialist in the field and has been with Bropel for 34 years, which is testament to the Higginson family.

As of October 16, upon Sue’s retirement, Bropel Technical Welding merged with Superite Tools and is now based in house at 3 Vigo Place, Aldridge.