City agency creates hybrid website for cricket club

BIRMINGHAM tech firm Class Creative has carried out its latest brief for Warwickshire County Cricket Club.

The city centre design agency has created a new website for the club which brings together its news and other services for its county cricket and Twenty20 teams as well as international matches played at Edgbaston stadium.

Class Creative has also built and developed a new platform to showcase Edgbaston’s conference and events business and non-cricket events.

Chris Airey, head of marketing and brand at Warwickshire CCC, said: “We’re delighted to extend our relationship with Class Creative and launch our brand-new hybrid website which is the new home of all cricket at Warwickshire CCC and Edgbaston Stadium.

“A lot of hard work has gone into creating a central platform that allows members and supporters to view content all in one place.

“The website is part of our wider digital strategy to make Warwickshire CCC a leader in the use of the latest technology to improve the user experience for all of our members, supporters and visitors in and out of the season.”

The development and build of the new websites are part of a three-year commercial partnership between the pair which includes continued website development and support.

It builds on a four-year relationship between the two companies after the agency created the club’s previous websites in 2016.

Class Creative’s co-founder Chris Pyatt added: “We are delighted to continue our close relationship with Warwickshire CCC and Edgbaston for another three years.

“Our mission in 2016 was to drive both online conversion and growth for the business which we achieved. “We delivered on the KPIs we set out together and have been rewarded for our efforts.”