Businesses to watch in 2022
Unique Midland firms whose star is rising after tough two years
The past year has been a strange one for the business world across the West Midlands. At times, once busy city centres were bereft of people but the crowds slowly returned as lockdown restrictions eased and excitement built as we headed into the Christmas season.
Two weeks into the new year, business editor Tamlyn Jones looks ahead to the next 12 months by canvassing the opinions of experts in the region to bring you our Ones to Watch in 2022, a list of the rising stars of business who are definitely worth keeping an eye on.
CarCloud
CarCloud solves the problem of how you can manage your car on your phone, just like you do with nearly every other aspect of your life.
Founded in 2018 by Paul Jewell and Geoff Turral, the Birminghambased firm is transforming the car ownership experience within a sector synonymous with the West Midlands.
November saw the completion of a successful funding round on the leading crowdfunding platform Seedrs and 2022 will see the launch of CarCloud’s compliance solution for the 90 per cent of business journeys that are undertaken in the employee’s personal car. The team is also aiming to grow to 100,000 users. Debbie Lewis, Midlands regional
ecosystem manager at NatWest
Purple Planet Packaging
The rise of businesses delivering food and offering takeaway services during the pandemic are among the reasons why this packaging firm is seeing a major increase in sales.
Mark and Joanna Farr bought Devon-based Purple Planet Packaging in 2019 and moved its entire operation to Coventry. The business sells a range of environmentally friendly food and drink containers to schools and a range of sectors.
Its success during lockdown means it is on course to go from £120,000 a year turnover when the couple bought the business to around £1.6 million in 2022.
The firm is now hiring more staff, investing in technology and taking extra warehouse space at its base on the Seven Stars Industrial Estate in the city.
Nic Erskine, executive director at Coventry & Warwickshire
Champions
Safetyflex Barriers
Safetyflex Barriers is a manufacturer of anti-terrorism bollards, barriers and crash-rated street furniture in Coventry.
The company works around the world to protect key sites, city centres and stadiums in order to prevent hostile vehicle situations after diversifying into a new industry.
It has developed a strong export book after striking deals in Australia
and Germany in the last 12 months. Safetyflex’s products are designed to fit in with the environment, providing protection which sits well within the surroundings.
Closer to home, it has teamed up with two local artists who have transformed bollards across the city into works of art as part of Coventry’s year as UK City of Culture.
I anticipate that Safetyflex’s success both locally and overseas will continue throughout 2022 as more and more places see the benefit its innovative products bring.
Ajay Desai, international trade director at Coventry and Warwickshire Chamber Training
RBW Electric Classic Cars
While Chinese-owned MG enjoys success with its electric vehicles, it has yet to produce anything like my favourite classic sports car - the iconic MGB - but one local company is doing just that.
The brainchild of Peter Swain, RBW, based in Shenstone near Lichfield, is making stunning battery electric MGBs using new body shells from British Motor Heritage and help from big players like Continental and Zytec.
What’s more, the technology RBW has developed is scalable and offers an exciting entrée into electric conversions of classic cars like an Austin Healey or a Ford Mustang. There is potentially a huge market for this. David Bailey, professor of business economics at Birmingham
Business School
Impression Technologies
Impression Technologies is a world leader in supplying cost-effective and sustainable lightweight aluminium technology for the automotive, aerospace and consumer markets, under the HFQ Technology brand.
Its team in Coventry has developed a range of lightweight structures for electric cars.
It is a rapidly growing company, having expanded by more than 300 per cent since it started commercial production in 2016 and now has offices and partners throughout the world, supplying the leading automotive manufacturers.
Impression Technologies has plans to further invest in its capabilities in the coming years.
Craig Humphrey, managing
director of Coventry and Warwickshire Local Enterprise
Partnership Growth Hub
Rem3dy Health
Birmingham-based health tech start-up Rem3dy Health launched personalised vitamin brand Get Nourished in 2019, offering an innovative way to get our vitamin intake, and has since grown from a team of five to more than 70.
Its patented 3D printers create a personalised gummy stack of daily vitamins tailored to a person’s own requirements through AI-driven software. The business model is driven by sustainability and is 100 per cent vegan.
Rem3dy raised £7.9 million in funding last May, valuing the business at more than £50 million and has won an exclusive deal with Selfridges as it looks to move into the B2B sector. 2022 starts with a move into new premises in Nechells as the company’s expansion continues.
Anita Bhalla, interim chairwoman of Greater Birmingham and Solihull Local Enterprise Partnership Nimbus Maps
Warwick-based Nimbus Maps has experienced a meteoric rise in demand for its services in recent
years after being established by brothers Simon and Paul Davis.
The company, whose technology provides the property industry with unprecedented information on land and properties across the UK, is now used by many of the biggest names in the industry including developers, investors and property professionals.
2021 saw the company double its team, product range and user base including adding household names such as Tesco, Marks & Spencer and Co-op as customers and in November was named Proptech Business of the Year at our West Midlands Tech Awards.
Nimbus is on target to double its team, sales and product offering again in 2022 and is planning to open up new offices in the UK and overseas.
Dirk Schafer, SME engagement lead at University of Warwick
Science Park
Sonihull
2021 saw the West Midlands become a destination for emerging industries, especially low-carbon goods, which is now the fastest-growing sector in the local £105 billion economy.
We have an exciting cohort of green tech companies on our doorstep, which this year’s COP26 brought into focus, notably Coventry-headquartered Sonihull, whose technology is helping to reduce emissions in the maritime industry.
The region’s universities, skills base and ease of connectivity have been instrumental in the company’s success to date and we are eager to see how these will continue to support their growth journey and expansion into new markets within the West Midlands.
Dan Storer, chief investment officer at the West Midlands
Growth Company
SF Recruitment
Birmingham-based SF Recruitment is a leading specialist recruiter and, thanks to the current battle for talent, has come into its own in recent months with its people-focused approach.
In September, the agency became employee-led, with a £1.2 million investment which saw both its management team become owners in the business and every employee given a stake in the future profits.
The business is currently pursuing rapid expansion centred around giving talented individuals an autonomous environment where they can play to their natural strengths.
It was also listed as 18th in the UK’s ‘Top 100 Small Companies to Work For’, securing a place in the Top 20 for the second year running, 28th best company in the ‘Midlands Top 75 Companies to Work For’.
Henrietta Brealey, chief executive of Greater Birmingham Chambers
of Commerce
Vanguard Bars
Perhaps best known for The Pineapple Club in Birmingham’s Great Western Arcade, Vanguard Bars is most certainly one to watch for 2022.
Partnership working has been an important part of its success over the last couple of years and managing director Sam Boulton puts this at the heart of its operations.
Most recently, The Pineapple Club’s creative collaborations have included everyone from national retailer Lush and Birmingham Royal Ballet to Miss Macaroon, Land and Birmingham Cocktail Weekend.
Vanguard’s latest venture opens in 2022. Called Shibuya, it will be an intimate Japanese cocktail and sake bar and I will most certainly be first in the queue to try it out.
Alex Nicholson-Evans, founder and director of Living For The
Weekend
Winny’s Kitchen
2021 was a breakthrough year for one of Birmingham’s fastest-growing food businesses.
Winny’s Kitchen produces nearly 30 Caribbean-inspired ready meals and sauces and launched its jerk sauce marinade into more than 320 Morrisons stores – the first time it has supplied a mainstream retailer.
Formed in 2017 by Shaun Sookoo after he was inspired by his mother Winny’s thirst for a ‘good life’ through her culinary skills, the company is expecting this to lead to interest from other supermarkets and believes turnover could double over the coming year.
This will lead to the creation of ten new jobs at its facility in Birmingham where all of its delicious dishes are designed, developed and produced.
Shaun is a former personal trainer, who also appeared on Channel 4 show The Money Maker, and has pledged further investment into training and new machinery, not to mention the introduction of a new hot sauce for 2022.
Sharn Haywood-Higgs, manufacturing growth manager for the Manufacturing Growth
Programme