Jack Hirsch gets the low-down on Evan­der’s new ven­ture

Boxing News - - News -

THESE are good times for Evan­der Holy­field. Ear­lier in the month he was in­ducted into the In­ter­na­tional Box­ing Hall of Fame. Then last Satur­day, in Louisville, Holy­field’s newly formed com­pany Real Deal Pro­mo­tions made their de­but.

The pro­mo­tion was dubbed as Evan­der’s trib­ute to Muham­mad Ali, who had passed away a year ago. The city had a num­ber of ac­tiv­i­ties to cel­e­brate the life of their fa­mous son, none big­ger than this one. And in an ironic twist, the show was held at the leg­endary Free­dom Hall where Ali made his pro­fes­sional de­but back in 1960. The last pro­fes­sional show held there prior to this was Danny Wil­liams’ upset of Mike Tyson back in 2004.

The level of re­spon­si­bil­ity that Holy­field will have in run­ning the day to day op­er­a­tions of the com­pany is un­clear, but he has at least sur­rounded him­self with good peo­ple. New York­based pro­moter Sal Musumeci will serve as the Pres­i­dent and CEO. Eric Bent­ley, for­merly a match­maker for pro­moter Lou Di­bella, quit his job on the New York State Ath­letic Com­mis­sion to come on board as the Chief Op­er­at­ing Of­fi­cer.

The four-time world heavy­weight ti­tle-holder was up­beat be­fore the first punches were thrown. “I am very proud to bring this card to Louisville” he said. “We have high-qual­ity tal­ent and com­pet­i­tive fights.

“It’s all about giv­ing the fight­ers an op­por­tu­nity. We want them to give it their very best. I know box­ing. I’ve been through a lot of things and can give ad­vice.”

Holy­field is not the first mod­ern great to try his hand at pro­mot­ing. There have been oth­ers who met with vary­ing suc­cess. Mike Tyson, whose name will al­ways be in­ter­twined with Holy­field’s, had a short stint as the pro­moter of record for Iron Mike Pro­mo­tions. How­ever, after se­cur­ing a few tele­vi­sion dates the com­pany qui­etly dis­ap­peared. Roy Jones’ Square Ring Pro­mo­tions has been around for many years, but is no more than a bit-player in the in­dus­try.

May­weather Pro­mo­tions has had a few world cham­pi­ons and reg­u­larly se­cures tele­vi­sion dates, but his close re­la­tion­ship with Al Hay­mon plays a piv­otal role in that as Floyd will read­ily ad­mit.

Os­car De La Hoya’s Golden Boy Pro­mo­tions has en­joyed tremen­dous suc­cess over the years. Be­ing that they have Canelo Al­varez as one of their fight­ers and just signed a lu­cra­tive deal with ESPN, the fu­ture looks bright.

May­weather and De La Hoya each have deep pock­ets from a lu­cra­tive ring ca­reer which has helped sup­port their pro­mo­tions. Holy­field’s money prob­lems have been doc­u­mented. He won’t at least ini­tially be able to com­pete for tal­ent with the big­ger en­ti­ties, but heavy­weight Car­los Ne­gron, feath­er­weight Toka Kahn Clary, and wel­ter Peter Dob­son, who all won on this show, have potential to make a run for a world ti­tle if moved right. Holy­field needs to talk them up more than he did in the lead-up to this event. When Evan­der speaks, peo­ple will listen.



NEW TO THE GAME: Ring leg­end Holy­field takes his first steps as a pro­moter

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