CLASSIC COLOGNES: THE SWEET SMELL OF SUCCESS

You can’t go wrong with these timeless scents, says KATIE WRIGHT

WITH around 100 fragrance launches each year vying for consumers’ attention, it can be hard for a new ‘juice’ to stand out, especially in the already crowded men’s market. While some scents disappear without a trace after lacklustre sales, others endure decades after they first hit the scene. Here are five classic colognes that will never go out of style...

1 CREED AVENTUS 10-YEAR ANNIVERSARY LIMITED EDITION,

£280 for 100ml THE biggest selling fragrance in Creed’s history, Aventus celebrates its 10th birthday this year, with the release of a limitededition bottle. The blockbuster scent is a unique blend of rich fruity and spicy notes layered over a warm musky base.

2 TOM FORD NEROLI PORTOFINO,

£174 for 50ml NAMED after the picturesque Italian fishing village, Neroli Portofino is a zesty, sun-drenched powerhouse of bergamot, mandarin, bitter orange and lemon along with fresh white florals and amber accords.

3 ACQUA DI PARMA COLONIA EAU DE COLOGNE SPRAY,

£72 for 50ml, Escentual INVENTED in 1916, Colonia is the scent that launched the

Acqua di Parma empire. Another citrus-based stalwart, the fresh, light composition brings together bergamot, rosemary and rose.

4 HUGO BOSS BOTTLED,

£50 for 50ml, The Perfume Shop BOSS Bottled is warm and invigorating, with spicy cinnamon, fruity plum and a dash of vanilla adding sweetness to the rich cedar and sandalwood base. More than 20 years since its debut, the eau de toilette is still a top performer.

5 4711 ORIGINAL EAU DE COLOGNE,

£14.40 for 90ml, Escentual

NOT all iconic fragrances have an eye-popping price tag. Dating back to 1792 no less, this historic citrussy scent is still going strong more than two centuries later and is a bargain to boot.