Bristol Post

On a mission to inspire apprentice­ship growth

- Paul ATKINS paul.atkins@reachplc.com

ABRISTOL-BASED apprentice­ship provider has urged local businesses to start thinking about how they can develop their workforce.

Profession­al Apprentice­ships delivers technology and business apprentice­ships in Bristol, Bath and the surroundin­g areas.

Unlike most providers or colleges, the company was actually set up by two former apprentice­s, Adam Rooke and Carina Bush, who are on a mission to inspire apprentice and employer growth.

Adam explained: “With more and more people spending their time online, it’s a really great time for businesses to take advantage of the digital revolution.

“But your firm may face a monumental struggle to go digital or you may fear being left behind by the competitio­n.

“That’s why Profession­al ApprenAdam

By injecting young talent into an experience­d workforce, the firm benefits from new ways of working

Adam Rooke

ticeships is here to help start your digital journey. We’re specialist­s in IT and digital apprentice­ships and can help analyse your business needs to find you the very best young talent.”

So it’s no surprise the firm is sponsoring the Technology, Digital & Creative category at the Bristol Live & Bath Live Apprentice­ships Awards 2021.

It’s certainly been a challengin­g 18 months as we all seek to recover from the financial and social effects of the global pandemic.

Economic growth will be at the core of that recovery and no more so than in the tech and digital sectors.

Adam said: “Although Carina and I have substantia­l experience in the education sector, we started out as apprentice­s ourselves.

“So we know first-hand the possibilit­ies unlocked by a wellplanne­d apprentice­ship. It’s a fantastic opportunit­y for employers to really benefit from fresh ideas.

“By injecting young talent into an experience­d workforce, the firm benefits from new ideas and ways of working, fills skills gaps and achieves a balanced, diverse team.”

Having nurtured such a valuable resource, the firm worked tirelessly to support its apprentice­s during an extremely challengin­g 18 months.

said: “Our apprentice­s have shown a huge amount of resilience - some helping local businesses get through the worldwide pandemic while others even lost their jobs.

“We strongly believe in our duty of care with learners and their profession­al journey. Although only a small minority of our apprentice­s were made redundant, we helped the ones who did lose their jobs find new roles.”

Founded by apprentice­s for apprentice­s back in 2016, the company places emphasis on the recruitmen­t and matching process to ensure that both the business and the young person find the perfect fit.

It believes there’s an apprentice­ship out there for everyone and that the support it offers apprentice­s does not stop at the classroom.

Adam said: “There are many misconcept­ions around apprentice­ships. Lots of people have a rather dated view so we need to shout about successes and educate business as well as potential apprentice­s.”

If you would like further informatio­n about taking on an apprentice for your company, call 0117 422 4000, email info@profession­alapprenti­ceships.co.uk, or see the Profession­al Apprentice­ships website.

Nomination­s for the Bristol Live & Bath Live Apprentice­ship Awards close tomorrow. The awards ceremony will take place on Thursday, November 25. For more details and to nominate, see the website.

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