Championing the work of black entrepreneurs
SOCIAL MEDIA CAMPAIGN TO PROMOTE BUSINESS SUCCESS
THE Burton Mail’s website – Staffordshirelive – and our parent company Reach plc are continuing a campaign to champion the work of the UK’S black entrepreneurs this November and December.
The county has had successful entrepreneurs and business owners over the decades which are still at the heart of our community today.
Last month the black-owned business campaign #IAMBOB was launched across Reach plc.
From Monday, November 2, to Sunday, November 8, we will be helping to highlight those across Staffordshire by re-launching the Twitter campaign using the hashtag #IAMBOB and inviting local black-owned businesses to get in touch.
The campaign will tell millions of people through our websites, social media channels and newspapers all about the UK’S thriving black business community.
What is #IAMBOB?
The campaign is part of the work ourbusiness channel Businesslive is doing to represent all the communities it serves – and to highlight the importance of black-owned companies to the UK’S economic recovery.
Reach plc and its titles launched a Twitter campaign using the hashtag #IAMBOB to invite black-owned businesses to get in touch. At the beginning of October on Black Pound Day, Reachowned Twitter accounts retweeted hundreds of local businesses to an audience of thousands of loyal followers.
The campaign initially took place throughout Black History Month – an annual event which originated in the US but is now also observed in Ireland, the Netherlands and the UK during October.
And through our trusted and industry-leading local and regional news websites and newspapers, we will again help to promote the success stories of black-owned businesses.
How do I take part in #IAMBOB?
All you have to do to take part is to tweet us with the hashtag #IAMBOB until Sunday, November 8, to make sure we can tell as many people as possible about your business.
Make sure you tag in our Twitter account too using our handle @Staffs_ Live We want to tell as many of your inspirational stories and we want to find out more about your businesses.
To tell your story, email our national business team at businesslive@reach plc.com with the following information: name of your company, where you are based, the number of employees, the year it was founded and a little explainer on what your company does.
And if you have pictures of you in your business, please email them across too.