Danielle’s idea crystallises into new business line
SHE HAS ADDED ‘HEALING’ STONES TO HER BATH BOMBS AFTER SHE WAS INSPIRED BY A-LISTERS WHO SWEAR BY THEM
HEALING crystals popular with celebrities including Adele, Victoria Beckham and Kim Kardashian-west are proving to be the perfect tonic during lockdown, according to a Derbyshire entrepreneur.
Danielle Dunn runs the handmade toiletries company Divine Box from her home in Swadlincote and came up with the sparkling idea to add the A-lister ingredients to her latest range of bath bombs.
The gemstones’ reputation for potentially curing illnesses, protecting against disease and reducing anxiety means that people across the region can’t get enough of them. And Danielle said that the use of them by celebrities such as Adele, who often holds a crystal during performances to combat stage fright, means she is selling hundreds every week.
She said: “Victoria Beckham won’t open her fashion shows without the positive vibes of pink quartz and she carries a black obsidian crystal in her handbag for strength. Naomi Campbell swears by protective black tourmaline, while Jennifer Aniston wears a moonstone necklace.
“Crystals are absolutely all the rage and I think they are a great way to rejuvenate your energy levels and bring peace, especially at the moment when everything is so uncertain. It’s hard to escape the negativity sometimes.
“I’ve always worked in the care industry and now Divine Box is all about self-care, which has never been more important.” Danielle launched her handmade bath bomb business during the first peak of the coronavirus pandemic and has since been inundated with orders, making as many as 2,000 products a day to meet demand. And thanks to that success, Danielle has expanded her range to include soaps, shower gel and shampoo. While traditional Chinese medicine has long incorporated crystals, there is no scientific evidence to support their health properties, but their use is becoming more widespread in Western health and beauty treatments. Each stone, according to believers, addresses a specific need – amethyst brings physical and emotional tranquillity, rose quartz brings inner peace while black tourmaline is said to reduce toxicity.