SUPERBIKE FACTORY TAKES OVER SITE OF
FORMER DONINGTON GRAND PRIX MUSEUM
UP to 50 jobs could be created by a motorbike showroom that is setting up shop near the Donington Park circuit.
Superbike Factory is taking over the site formerly occupied by the Donington Grand Prix Collection museum, which used to hold hundreds of classic cars.
The firm says it intends to open a 1,000-bike showroom, as well as an on-site cafe, in summer 2021.
As part of its plans it is looking to recruit motor- bike technicians, sales agents and support staff for when it opens later this year.
The company, which says it is Europe’s largest used motorbike retailer, already has a site in Macclesfield, Cheshire, but wants to take advantage of the circuit’s history by setting up another.
It has taken over the lease of the former museum, which has been empty since autumn 2018, and has had its collection of cars removed.
Scott Behrens, chief executive of Superbike Factory, said the location of the circuit was a big selling point when deciding to expand into the area.
“Superbike Factory is going from strength to strength, and our proposition of having super choice and super quality at super prices really is helping drive our growth,” he said.
“The opening of the Donington Park site has been part of our exciting growth plans for quite a while. Not only is it a highly accessible location for our customers, its heritage and association with motorsport in the UK is world-renowned. “By creating another major destination for the biker community to ride out to, we are becoming part of bike culture in the
UK.
“Everyone knows bikers love to tell you where they’ve been, where they’re going next and what they’re riding.
“Superbike Factory is not just about selling bikes – the bikes are well priced and are so good, they sell themselves. Superbike Factory Donington will be a place to come together, meet new people and share stories – and what better place than on the doorstep of motor racing heritage.”
Anyone who is interested in applying for a job is asked to send their details to recruitment@superbikefactory.co.uk
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