Used bra amnesty to support charities
THE LINGERIE WILL GO TO HELP CAUSES IN AFRICA WHILE ALSO RAISING MONEY FOR BREAST CANCER RESEARCH
A LINGERIE store is set to hold a bra amnesty where women can donate their unwanted underwear to needy causes in Africa.
SOS Lingere at The Deer Park in Burton is hosting a bra amnesty with the charity Against Breast Cancer to raise vital funds for research whilst at the same time enabling the bras to have a second life for women in Africa.
Founder Justine Oldfield said she was inspired to support cancer research as some of her friends have been affected by breast cancer and it was important for her to help those in less fortunate circumstances.
Justine, 55, said: “The amnesty is a win-win-win situation. Not only are used bras going to support ladies in less developed countries, but people are also supporting cancer research and preventing them from going to landfills.
“I have a couple of friends who have been impacted by breast cancer, so it is important to me.”
“We do take bras in any state and we want to keep them out of landfill.
“Many women are fixated on their size but over time many of us change. This amnesty is not only important for breast cancer awareness, but it’s also important for local women too – I want to give back and offer my advice at the same time and this event is the perfect platform to do this.
“To show support and get involved, old or unwanted bras should be brought into the boutique – and the bras can be in any condition. Perhaps they’ve been used one too many times or they’ve simply lost their shape or colour.”
Justine said she wanted to help ladies who were uncomfortable with their lingerie to find a proper fitting.
She added: “It is a well-known statistic in the lingerie business that 80 per cent of women are wearing the wrong bra. When we launched back in January 2020, we wanted to ensure that women had a positive experience with lingerie shopping.
“There are a lot of misconceptions about lingerie and I think it is really important that we talk about it
“I mentioned the 80 per cent earlier, I prefer to talk about the 20 per cent. The difference is amazing. We wanted to run this amnesty to help other people. It is breast cancer awareness month this month so if it makes a difference to one lady, it will all be worthwhile.”
The lingerie shop is set to open the amnesty on October 20 between 10am and 4pm and on October 24 between 10am and 4pm.