Burton Mail

DISCOVER DELICIOUS, HIGH-QUALITY CRAFT BEER

INTRODUCIN­G HOPSMORE BEER CLUB: DISCOVER DELICIOUS CRAFT BEER AT FANTASTIC VALUE

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Drinking your first craft beer is like opening the first page of a bestsellin­g novel.

There are so many brilliant types of craft beers out there. All with varying tastes, aromas, colours, histories, ingredient­s and so on.

If you haven’t tried craft beer yet, it’s time to hop on the bandwagon. In 2016, only 24% of ale and lager drinkers knew what craft beer was and had drunk it. In 2019, this jumped to 59%. It’s becoming more and more popular, and there are good reasons why!

Not 100% sure what craft beer is? It’s a beer that’s been brewed in a small independen­t brewery. Craft beer tends to be usually bolder, hoppier and sometimes has unusual flavours. The emphasis is always on flavour and quality.

It tends to be served in smaller glasses or cans than ales and lagers do. This is because it usually has a higher ABV.

A GREAT BRITISH GROWTH STORY

More and more craft beer breweries have been opening up. In 2012, there were 1,352 operating in the UK. In 2018, this had increased to 2,274.

SOMETHING FOR EVERYONE

These craft beer breweries are growing in number, and they’re experiment­al and innovative. Grapefruit flavoured beers? Tick. Ice cream flavoured beers? Yes, really. These craft breweries are up for producing all sorts of flavours, as long as there’s customer demand.

So, open that book, and embark on your craft beer journey of discovery. Join our Hopsmore beer club and receive a selection of 30 craft beers every month. Visit hopsmore.co.uk to learn more.

These craft beer breweries are growing in number and they’re experiment­al and innovative

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