Burton Mail

Chance to show strengths, says new hub boss

NEW FREEPORT CHAIR NORA SAYS IT WILL BE A SHOWCASE FOR OUR MANUFACTUR­ING, TECHNOLOGY AND INNOVATION

- By TOM PEGDEN tom.pegden@reachplc.com @tompegden

A LEADER in industry has been appointed to chair the East Midlands Freeport.

Nora Senior has been appointed non-executive chairwoman of the UK’S only inland freeport on an initial threeyear term.

She will replace Penny Coates, who has been acting interim chair during the freeport’s founding phase, and who led the board as it successful­ly completed its outline business case submission.

The Government has said the three East Midlands tax sites – the East Midlands Intermodal Park near Burnaston’s Toyota plant, around East Midlands Airport, and the Ratcliffe on Soar power station redevelopm­ent site – will support 61,000 jobs and bring £8.9 billion into the local economy over 30 years.

Eligible companies investing there can already access certain benefits and a new blueprint makes the case for £25 million of seed capital funding that will deliver new roads, cycle routes, land preparatio­n works and a Hydrogen Skills Academy.

In a career stretching more than 30 years Ms Senior has held leadership positions including group executive chair of global communicat­ions and government relations consultanc­y Weber Shandwick, and previously with Saatchi and Saatchi.

She has advised clients across a wide range of sectors, including ports, property and constructi­on, energy, finance, healthcare, technology and FMCG, delivering programmes in China, Europe, the USA and Africa.

She has extensive experience at nonexec board level in public and private sector organisati­ons, having been president of the British Chambers of Commerce and is currently a board member of the Internatio­nal Chambers of Commerce, which has UN observer status.

She is also an external member of the House of Lords Commission and is a past regional adviser to the London Stock Exchange.

She remains an internatio­nal trade emissary for Chambers of Commerce and is vice chair of council at the University of Nottingham.

She said: “I am delighted to take on this important role and look forward to building on the significan­t work which has already been undertaken on East Midlands Freeport.

“I believe the freeport will be a catalyst for showcasing the strengths of the region in terms of technology, manufactur­ing and innovation, attracting new investment in these areas and driving economic growth and social benefit in the East Midlands. I look forward to working with the board and wider team to deliver the ambitions of this unique freeport and increase momentum and visibility around the programmes to attract global trade and investment.”

Penny Coates said: “We have developed a successful business case and reached the point of the tax sites achieving designatio­n and beginning to trade.

“This milestone allows us to appoint a permanent board and I am delighted to welcome Nora Senior as the chair of that board.

“Nora has superb internatio­nal developmen­t expertise and the time to steer East Midlands Freeport towards the considerab­le potential that it offers for our region.

“I would like to thank everybody involved for the support and cooperatio­n that they have shown me as interim chairperso­n during the developmen­t phase and wish Nora every success going forwards.”

 ?? ?? Nora Senior is the new chair of the East Midlands Freeport, which will have three sites, including near the Toyota factory in Burnaston and around East Midlands Airport
Nora Senior is the new chair of the East Midlands Freeport, which will have three sites, including near the Toyota factory in Burnaston and around East Midlands Airport

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