Campaign UK

PICK OF THE WEEK

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Simon Gwynn found this game-show spoof as brutally funny as it is effective: “Claire Sweeney doesn’t miss a beat in recreating her mid-noughties role as host of ITV’S 60 Minute Makeover. Few will miss the film’s point about the pressure facing care workers.” It was created by Alistair Griggs and directed by A Very Successful Business through Bootleg Films.

 ??  ?? BRAND Unison
TITLE 15 minute care makeover
AGENCY Don’t Panic CLIENT Lisa Mcguinness, campaigns and design team leader
BRAND Unison TITLE 15 minute care makeover AGENCY Don’t Panic CLIENT Lisa Mcguinness, campaigns and design team leader

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