KARMARAMA WINS HALFORDS

Halfords has appointed Karmarama as its lead creative agency as the retailer looks to expand its “For life’s journeys” positioning. Karmarama beat FCB Inferno, Iris and J Walter Thompson London in a pitch run by AAR. Incumbent Mother did not repitch. Karmarama’s first task is to produce creative work that will drive penetration and market share for the brand in the UK.