NO7 READY

Boots’ No7 is defying beauty conventions again with a campaign by Mother featuring powerful females. The star of the film is 50-year-old Amanda Foster, who challenges age expectations as a stunt double for the likes of Beyoncé and Whoopi Goldberg. Foster is pictured smashing through a window and falling through the night sky before landing on a giant airbag. The ad was shot by Susanne Bier, known for The Night Manager and being the first female director to win an Oscar, Emmy and Golden Globe. The “Ready” series previously featured Alessandra Ferri and Chimamanda Ngozi Adichie. The production company was Smuggler.