LLOYDS BANK NEW DAWN

The Lloyds Bank black horse gets around – from the battlefields of the First World War to a modern-day hospital ward. The brand’s latest ad, created by Adam & EVE/DDB, sees the mascot also run through the Brecon Beacons, a soldier’s funeral and a neighbourhood in Stoke. Accompanied by a cover of Praise You, the horse’s journey is meant to illustrate changes in Britain over the past 250 years and how the bank has stood by its customers through monumental times. The work was created by Feargal Ballance and Patrick Mcclelland, and directed by Frédéric Planchon through Academy.