BEST OF THE BUNCH!

A simple yet visually arresting billboard design showing the importance of charity Rays of Sunshine’s mission to grant sick children’s wishes also illustrates the power of outdoor

Posters and great outdoor creative are still as relevant, powerful and effective as ever at engaging consumers on the go – despite the distractions of digital and technology. On the third and final run of “Make an Impression” – Campaign’s creative callout in partnership with Primesight and Talenthouse – we invited creators from all over the world to take things back to basics, with an inspiring out-of-home creative brief for children’s charity Rays of Sunshine.

Jane Sharpe, CEO of Rays of Sunshine, Matt Lever, creative director at VCCP, Claire Beale, global editor-inchief of Campaign, Nicola Roberts, ECD at Bray Leino, and Naren Patel, CEO of Primesight, all sat on the panel to decide which arresting visual had the biggest impact.

The design chosen by them will appear on 50 sites across Primesight’s premium digital roadside Network throughout the UK, with the winning artist picking up $1,000.

Patel described this round as being the toughest that the panel has had to judge, as the quality of the submissions had been so high. But in the end, there could be only one design in the spotlight.